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The incredibly saturated smorgasbord of food, drink, and services that make up the hospitality industry is a tough field for a business to thrive in. And with so much competition rising to domination, the space is becoming a business battlefield. And you stand no chance of surviving it without a clear marketing strategy.   Like with all successful strategies, the winning formula needs to be a blend of what’s unique to your business, and what you’re able to make work. Sorting...

Oh, Google – you nifty little thing. With your constant updates and fluctuating algorithms, you’re keeping us on our toes. But that’s how we like it.   These days, the search giant has its eyes on producing high-quality, accessible content for targeted audiences. But that’s not what will bring your words to the top of rankings. Instead, it’s the authentic human element of engagement that’ll bring your startup the attention you’re craving. So, learning how to tap into this potentially elusive element...

With the rise of content strategists and creators, there’s no doubt a fair share of favouritism is going a round in terms of what industries are seemingly more ‘marketable’ than others. There’s also a pretty long list of those that some strategists or creators would rather not touch, and not because writing about these topics are “boring”, but more because they definitely take a whole lot more work and outside-the-box thinking. And unfortunately, not a whole lot of people are...

  We’re in the midst of a business boom, with SMEs fuelled by passion determination sprouting from every corner of the digital and physical sphere. And while goals can get you so far, creating the perfect combination of branding still remains the all-important X-factor. Ultimately, a killer image determines whether your business will sink or sail past competitors in a crowded market. This is what makes your business unique to its core – so it’s worth putting in the hard yards...

When it comes to romancing Google in the bid for better rankings, a solid content strategy is the digital flower you need in order to woo the search engine giant.   While the platform keeps information on its algorithms largely secret, the company openly states that fresh, relevant and quality content will do your website plenty of favours. However, this content cannot be ad-hoc or slapped together without thought. It needs to be strategised, carefully planned out and ready to nurture the...