Cassie McBlane, Author at Content Marketing
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Author: Cassie McBlane

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The incredibly saturated smorgasbord of food, drink, and services that make up the hospitality industry is a tough field for a business to thrive in. And with so much competition rising to domination, the space is becoming a business battlefield. And you stand no chance of surviving it without a clear marketing strategy.   Like with all successful strategies, the winning formula needs to be a blend of what’s unique to your business, and what you’re able to make work. Sorting...

Oh, Google – you nifty little thing. With your constant updates and fluctuating algorithms, you’re keeping us on our toes. But that’s how we like it.   These days, the search giant has its eyes on producing high-quality, accessible content for targeted audiences. But that’s not what will bring your words to the top of rankings. Instead, it’s the authentic human element of engagement that’ll bring your startup the attention you’re craving. So, learning how to tap into this potentially elusive element...

With the rise of content strategists and creators, there’s no doubt a fair share of favouritism is going a round in terms of what industries are seemingly more ‘marketable’ than others. There’s also a pretty long list of those that some strategists or creators would rather not touch, and not because writing about these topics are “boring”, but more because they definitely take a whole lot more work and outside-the-box thinking. And unfortunately, not a whole lot of people are...

  We’re in the midst of a business boom, with SMEs fuelled by passion determination sprouting from every corner of the digital and physical sphere. And while goals can get you so far, creating the perfect combination of branding still remains the all-important X-factor. Ultimately, a killer image determines whether your business will sink or sail past competitors in a crowded market. This is what makes your business unique to its core – so it’s worth putting in the hard yards...

When it comes to romancing Google in the bid for better rankings, a solid content strategy is the digital flower you need in order to woo the search engine giant.   While the platform keeps information on its algorithms largely secret, the company openly states that fresh, relevant and quality content will do your website plenty of favours. However, this content cannot be ad-hoc or slapped together without thought. It needs to be strategised, carefully planned out and ready to nurture the...

If we had to lay the truth out for you, it would be that it’s probably the be-all-and-end-all for a new business. Especially if you’re planning on going for the whole contemporary feel and focus on innovation. If you have never dabbled in the field of digital before, and have no idea where to begin, launching a new business without this support system behind it will end up as one big challenge – no matter the industry you’re in. These...

The art of content marketing is the 21st century’s breakthrough in bringing business together through human connections. It’s the ability to weave your brand messages through without seeming overly sales-orientated. Honestly, it’s an art form, but once mastered, it’s an unparalleled path to success.   To date, content marketing has taken its time to rise to dominance. Previously, SEO-driven tactics saw copy and words as a chore, but content marketing is now driving all aspects of digital marketing more than ever before....

The arena of the online world is a fiercely competitive game. Considering it's not unwise to call Google the centre of the modern universe, keeping tabs on how to navigate the ever-evolving online space is tricky business. And beyond uncovering the best tools and tricks of the trade for harnessing success in the digital era, unlocking the secret to getting more traffic to your site is ultimately what it all boils down to.   With technology progressing each year, accessing a healthy...