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Author: ryan

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What's the purpose for your content marketing? Obviously you want to build traffic but is traffic should be the ultimate goal? Ideally, you want your content strategy to bring in leads and sales. Creating lead nurturing content increases the efficiency and effectiveness of your overall marketing campaign. When you provide the right, relevant, content at the right time, you lead a potential customer directly into the buying funnel. Organize Your Content Around a Sales Funnel A sales funnel represents the different stages a potential customer...

As there are so many platforms to market your business, how do you choose the right one that is going to generate leads and push traffic to your product or service? Although LinkedIn has been around for a while, not many businesses are capitalising on the potential opportunities it offers. With over 600 million users in over 200 countries, LinkedIn is a platform that is all about professional networking - ultimately it's not about who you know, but also who...

The art of content marketing is the 21st century’s breakthrough towards bridging the gap between consumers and businesses, all through authentic, human connections. It sets the scene for a new era of sales and marketing, where a people-centric approach is the key to success.  When done right, content marketing’s impact is immense - giving you the chance to seize your big break and rise to the top, all the while providing your audience with the answers they're looking for. The...

    When designing and implementing your content strategy moving into 2019, you need to make sure that traditional marketing methods don’t overrule your ideas board and leave you behind the pack. The following five tips will help you build a strategy that will have your content marketing on top of the game.   1. Find time to plan The best way to plan forward is to review your existing strategy. Take the time out to spend with your team to analyse, research and implement...

According to Demand Metric, content marketing needs on average 62% less in investment than other types of marketing while bringing 3 times as many leads. Growing in popularity, 90% of organizations utilize content in their marketing campaigns, and 80% believe content marketing is essential and should be principal to marketing campaigns. It's no wonder many companies use content as one of their prime marketing platforms. Unfortunately, not every topic or niche is accessible to your customers. Some niches are challenging to...