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Oh, Google – you nifty little thing. With your constant updates and fluctuating algorithms, you’re keeping us on our toes. But that’s how we like it.   These days, the search giant has its eyes on producing high-quality, accessible content for targeted audiences. But that’s not what will bring your words to the top of rankings. Instead, it’s the authentic human element of engagement that’ll bring your startup the attention you’re craving. So, learning how to tap into this potentially elusive element...

The arena of the online world is a fiercely competitive game. Considering it's not unwise to call Google the centre of the modern universe, keeping tabs on how to navigate the ever-evolving online space is tricky business. And beyond uncovering the best tools and tricks of the trade for harnessing success in the digital era, unlocking the secret to getting more traffic to your site is ultimately what it all boils down to.   With technology progressing each year, accessing a healthy...

What's the purpose for your content marketing? Obviously you want to build traffic but is traffic should be the ultimate goal? Ideally, you want your content strategy to bring in leads and sales. Creating lead nurturing content increases the efficiency and effectiveness of your overall marketing campaign. When you provide the right, relevant, content at the right time, you lead a potential customer directly into the buying funnel. Organize Your Content Around a Sales Funnel A sales funnel represents the different stages a potential customer...

As there are so many platforms to market your business, how do you choose the right one that is going to generate leads and push traffic to your product or service? Although LinkedIn has been around for a while, not many businesses are capitalising on the potential opportunities it offers. With over 600 million users in over 200 countries, LinkedIn is a platform that is all about professional networking - ultimately it's not about who you know, but also who...

    When designing and implementing your content strategy moving into 2019, you need to make sure that traditional marketing methods don’t overrule your ideas board and leave you behind the pack. The following five tips will help you build a strategy that will have your content marketing on top of the game.   1. Find time to plan The best way to plan forward is to review your existing strategy. Take the time out to spend with your team to analyse, research and implement...