Oh, Google – you nifty little thing. With your constant updates and fluctuating algorithms, you’re keeping us on our toes. But that’s how we like it. These days, the search giant has its eyes on producing high-quality, accessible content for targeted audiences. But that’s not what will bring your words to the top of rankings. Instead, it’s the authentic human element of engagement that’ll bring your startup the attention you’re craving. So, learning how to tap into this potentially elusive element...