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If we had to lay the truth out for you, it would be that it’s probably the be-all-and-end-all for a new business. Especially if you’re planning on going for the whole contemporary feel and focus on innovation. If you have never dabbled in the field of digital before, and have no idea where to begin, launching a new business without this support system behind it will end up as one big challenge – no matter the industry you’re in. These...

The art of content marketing is the 21st century’s breakthrough in bringing business together through human connections. It’s the ability to weave your brand messages through without seeming overly sales-orientated. Honestly, it’s an art form, but once mastered, it’s an unparalleled path to success.   To date, content marketing has taken its time to rise to dominance. Previously, SEO-driven tactics saw copy and words as a chore, but content marketing is now driving all aspects of digital marketing more than ever before....

The arena of the online world is a fiercely competitive game. Considering it's not unwise to call Google the centre of the modern universe, keeping tabs on how to navigate the ever-evolving online space is tricky business. And beyond uncovering the best tools and tricks of the trade for harnessing success in the digital era, unlocking the secret to getting more traffic to your site is ultimately what it all boils down to.   With technology progressing each year, accessing a healthy...

What's the purpose for your content marketing? Obviously you want to build traffic but is traffic should be the ultimate goal? Ideally, you want your content strategy to bring in leads and sales. Creating lead nurturing content increases the efficiency and effectiveness of your overall marketing campaign. When you provide the right, relevant, content at the right time, you lead a potential customer directly into the buying funnel. Organize Your Content Around a Sales Funnel A sales funnel represents the different stages a potential customer...

As there are so many platforms to market your business, how do you choose the right one that is going to generate leads and push traffic to your product or service? Although LinkedIn has been around for a while, not many businesses are capitalising on the potential opportunities it offers. With over 600 million users in over 200 countries, LinkedIn is a platform that is all about professional networking - ultimately it's not about who you know, but also who...