Social media marketing
Right now, here in Australia, 15 million different people are logging onto Facebook every month. Despite this enormous audience, only 51 percent of small businesses have jumped onto the platform to leverage their brand. Are you one of them?
There are three basic elements to your social media marketing strategy. Strap yourself in and let us share the secrets…
Firstly, you need a goal. Research has shown that people with clear objectives in their heads are 10 times more successful with their social media content. Those with written goals? 30 times more successful. And we like those numbers.
The second element is targeting. Most people will cast a wide net and see what they drag back in, but hoping to make a big catch in a huge ocean isn’t the way to go. You’re not going to catch a marlin if you are fishing in the Yarra.
Knowing your demographic and target audience is critical to success and that’s exactly where we like to start – building a foundation. We’ll throw those lures in waters where the fish are more likely to bite.
Finally, the content you use goes a long way towards your success. We’re all about crafting high-end blogs, articles, snackable content, videos, infographics and more – anything to pack a punch. It’s in our nature.
The trick to this art form is to understand your audience inside and out.
As a dedicated social media marketing agency, we have experience across creating high-impact strategies that narrow down on your demographic, target them with relevant content and have them engaging in your brand. We’ll power up your followers, convert them into sales and enquiries, and put your brand on the centre stage of the biggest channels.