What is a whitepaper?
Whitepaper content writers take a complex issue in your industry and present them in an easily digestible format for your followers and biggest prospects. You’re likely to see government agencies as a big advocate of these nifty documents, but they’re also an important tool for businesses looking to increase their marketing efforts.
When well-researched, tightly written, persuasive and authoritative, they can position your business as a thought leader in your industry – right where you want to be.
It needs to contain the solution to your audience’s most burning questions – give them fuel to follow your brand and seek you out as the go-to when they’re faced with a challenge. Let us show you how.
Ever since Winston Churchill allegedly published the first ever one back in 1922, the concept has become steadily diluted.
While government-issued versions tend to be comprehensive, some marketers use the term loosely when stapling together helpful content they’ve created into a concise, engaging document. However, all too often, these take on a substandard quality, which them being as poorly received as a Datsun Sunny in a V8 Supercar race.
To truly establish yourself as an industry leader, these reports need to be highly-researched and well written to carry enormous value to those you expect to read them. That’s where our whitepaper content writers come in.
Gain access to real journalists who have written the finest content, and read the worst. Crafting highly researched, digestible words that can be referenced time and time again, these powerful documents create credibility for your brand and open up unsurpassed lead generation opportunities. Add them to your website as a free downloadable and watch conversions slip through to your analytics; we love those green digits.
If you’re not sure how to write a whitepaper, you don’t need to burden yourself with learning the ropes. We’re here to help, offering exceptional, supportive services that are designed to leverage your digital marketing efforts.