October 8, 2023
Search engine optimization used to be straightforward. Machines could match a search query to a string of words in a web document and a user will see those documents and choose one that answers the query in a better way. Incoming links helped search engines (i.e. Google) rank documents which all had that string of words included. It was simple. It has gotten much more sophisticated over the years. Now search engines use co-citation and Natural Language Processing (semantic analysis) to better understand...