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The incredibly saturated smorgasbord of food, drink, and services that make up the hospitality industry is a tough field for a business to thrive in. And with so much competition rising to domination, the space is becoming a business battlefield. And you stand no chance of surviving it without a clear marketing strategy.   Like with all successful strategies, the winning formula needs to be a blend of what’s unique to your business, and what you’re able to make work. Sorting...

With the rise of content strategists and creators, there’s no doubt a fair share of favouritism is going a round in terms of what industries are seemingly more ‘marketable’ than others. There’s also a pretty long list of those that some strategists or creators would rather not touch, and not because writing about these topics are “boring”, but more because they definitely take a whole lot more work and outside-the-box thinking. And unfortunately, not a whole lot of people are...

  We’re in the midst of a business boom, with SMEs fuelled by passion determination sprouting from every corner of the digital and physical sphere. And while goals can get you so far, creating the perfect combination of branding still remains the all-important X-factor. Ultimately, a killer image determines whether your business will sink or sail past competitors in a crowded market. This is what makes your business unique to its core – so it’s worth putting in the hard yards...

When it comes to romancing Google in the bid for better rankings, a solid content strategy is the digital flower you need in order to woo the search engine giant.   While the platform keeps information on its algorithms largely secret, the company openly states that fresh, relevant and quality content will do your website plenty of favours. However, this content cannot be ad-hoc or slapped together without thought. It needs to be strategised, carefully planned out and ready to nurture the...

If we had to lay the truth out for you, it would be that it’s probably the be-all-and-end-all for a new business. Especially if you’re planning on going for the whole contemporary feel and focus on innovation. If you have never dabbled in the field of digital before, and have no idea where to begin, launching a new business without this support system behind it will end up as one big challenge – no matter the industry you’re in. These...

The art of content marketing is the 21st century’s breakthrough in bringing business together through human connections. It’s the ability to weave your brand messages through without seeming overly sales-orientated. Honestly, it’s an art form, but once mastered, it’s an unparalleled path to success.   To date, content marketing has taken its time to rise to dominance. Previously, SEO-driven tactics saw copy and words as a chore, but content marketing is now driving all aspects of digital marketing more than ever before....

The art of content marketing is the 21st century’s breakthrough towards bridging the gap between consumers and businesses, all through authentic, human connections. It sets the scene for a new era of sales and marketing, where a people-centric approach is the key to success.  When done right, content marketing’s impact is immense - giving you the chance to seize your big break and rise to the top, all the while providing your audience with the answers they're looking for. The...

According to Demand Metric, content marketing needs on average 62% less in investment than other types of marketing while bringing 3 times as many leads. Growing in popularity, 90% of organizations utilize content in their marketing campaigns, and 80% believe content marketing is essential and should be principal to marketing campaigns. It's no wonder many companies use content as one of their prime marketing platforms. Unfortunately, not every topic or niche is accessible to your customers. Some niches are challenging to...